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AI has become more accessible than ever before since the launch of ChatGPT. In just over a year, ChatGPT has already racked up over 100M users. Among the universal list of AI adopters, marketers and early-stage founders have jumped in headfirst to add AI to their marketing toolkits. Unfortunately, AI isn't just an easy button for generating demand and revenue; many are hurting their brand by using it ineffectively.
In this episode, Jim covers:
The most common AI mistakes and how to avoid them
Ways to use AI to build your brand effortlessly
AI tools you need in your bag of tricks
How to get started with AI without getting overwhelmed
Hot Links
Orchestra.ai
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Jim Wrubel
Jim Wrubel is cofounder and CEO of Orchestra AI, an AI-powered extension of your digital marketing team. Jim began his career building a foundation of marketing skills while working at two prestigious Boston ad agencies, Hill Holiday and Arnold Worldwide. His later career has been spent building, launching, and scaling high-tech businesses, with two exits as a C-suite executive. Jim holds a BA from the University of Michigan and an MS from Carnegie Mellon University.
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