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For early-stage companies, a product marketing hire isn't often your first priority, but product marketing as a function is necessary for the success of your solutions and market fit. Idelic's Jada Gale stopped by High-Key Growth to discuss product marketing tips for the B2B business that needs hyper-growth with a limited bandwidth.
In this episode, Jada covers:
Low-cost market research and validation tools and processes
Critical elements of effective product positioning and messaging
Common mistakes early-stage founders often make
Hot Links Product Marketing Alliance
Jada Gale Jgale@idelic.com Jada Gale is a Product Marketing Manager at Idelic and an active member of the Product Marketing Alliance. Now on her third startup adventure, Jada began her career in customer success and transitioned to product marketing after discovering a love for evangelizing the customer voice in product development. What excites her about product marketing is its cross-functional nature and ownership over both strategic and creative responsibilities.
Based in the Outer Banks of North Carolina, Jada lives with her husband and their dog, Luna. Outside of her professional pursuits, she is dedicated to health and wellness, enjoys spending time on the beach, and makes plenty of time for reading, backpacking, gardening, and creating ceramics.
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