From reels and stories to conference presentations, brand videos, advertisements, customer testimonials, user-generated content... the list goes on when it comes to video options for your marketing toolbox. For even seasoned companies, navigating the realm of visual storytelling can be challenging when deciding which videos and channels make sense for their brand. Luckily, PMI Digital's Head of Business Development, Creative Production, Christopher Evans, stopped by to share some of his expertise.
In this episode, Chris covers:
Trends in video that can help your company stand out
Video styles and channels to leverage for your 2024 strategy
How to identify the channels most effective for your business
The rise of AI in video and how it can impact your marketing
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Christopher Evans
Email Chris at info@pmidigital.com
Head of Business Development, Creative Production, at PMI Digital, a hybrid creative + production/post-production studio creating branded live action and AI video content, motion design/2D & 3D animation, experiential and OOH. Our work has been featured in AdWeek, Architectural Digest, Elle, and MediaPost, among other national leaders. I'm an award-winning brand builder with a background in defining brand strategies, rebrands, new market development, revenue growth, and liquidity events. Named one of the 'RealLIST Top 100 Influential Leaders in Pittsburgh'. Former co-founder of technology startups including Blue Hammock and RPOWorldwide, both which achieved successful liquidity events. Brands under my auspices have been awarded national recognition, including 3 Platinum AVA Awards for Digital Advertising, 2 Gold ADDYs, Tech50 New Media Company of the Year, HROA Innovative Solution of the Year and Thought Leader of the Year. In addition, host of the nationally-syndicated educational show "Coffee With...™ "; an Advisory Board Member at HealthIT Pittsburgh and a founding member of the Pittsburgh Entrepreneurs Forum.