For many businesses, Google and social advertisements are some of the most effective ways to reach their target audience and drive growth quickly. Although, marketing background or not, launching successful paid ads for search or social on a budget can be quite challenging for anyone. Fortunately, HBT Digital Consulting's RJ Huebert stops by to talk shop on digital advertising.
In this episode, RJ covers:
Building the right keyword strategy for your business
Types of ads and how to identify which is best for you
How to balance your ad spend efficiently
Tips for improving ad performance
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RJ Huebert RJ Huebert launched HBT Digital Consulting LLC in 2019 and resides in Pittsburgh, PA. He graduated from the University of Pittsburgh with a Bachelor’s Degree in Communications and earned his Master’s Degree in Strategic Communication Management from the University of South Florida.
Before launching HBT Digital Consulting, RJ worked in a variety of industries including healthcare, education, market research and banking. In his ten-year corporate marketing career, he rose through the marketing ranks to Marketing Director for a world-wide market research firm. His specialty and passion lives in the world of digital marketing, and finding target audiences online.
A lifelong volunteer and business mentor, he served on the Board of Directors for The University of Pittsburgh’s Tampa Bay Alumni Chapter and the American Marketing Association – Pittsburgh Chapter. He’s married to Taylor, has two daughters, Della and Joan, a Lab (Coco), and Jack Russell (Rosie).