In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry.
In this episode, Heather covers:
The benefit of tying your personal brand to your company brand
How Foundera went viral on TikTok
Marketing with just an MVP product
Using social media to gain feedback from the market
Hot Links Foundera on TikTok
Heather Jones
Email Heather at hello@foundera.us
Currently Co-Founder at Founder, Heather is a 2x entrepreneur with over 10 years of experience in product development, beauty branding, and marketing. Heather has driven the month-over-month growth and commercialization of Foundera.