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The expansive world of digital marketing can be intimidating when you're a small team or founder wearing so many other hats and not having a ton of time to dedicate to your digital presence. From SEO to SEM and PPC, the acronyms alone can be defeating. Luckily for me, Andrew Rupert stopped by High-Key Growth to help break down the steps to getting started.
In this episode, Andrew covers:
Common digital marketing mistakes and how to avoid them
Targeting your message by building buyer personas and task maps
Efficient budgeting for PPC and other advertising
Metrics that matter most when getting started
Hot Links Aspirant Proven Growth Strategies
Andrew Rupert
Andrew has 15+ years of practice translating customer and consumer needs into improved experiences and brand growth across a variety
of industries. He is an entrepreneurial, passionate marketing leader with a track record of leveraging creative thinking and analytical rigor to deliver results despite challenging market conditions. Andrew always sees opportunity to drive growth through an unwavering focus on the perception of the end user. He has been recognized numerous times with vendor, customer, and industry awards.
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