Episode #002 - The Power of Social Media for a Direct-to-Consumer Brand with Kyle Guinness

When running a direct-to-consumer line whose target market includes college students, social media can be the make-or-break channel for your brand. On this episode of High-Key Growth, Kyle Guinness, CEO and Co-Founder of Revitalize Energy, shares how 'Customer is King' on social media for his brand and how he's using advocacy to successfully target their Gen Z market.

In this episode, Kyle covers:

• Different ways to promote user-generated content

• How to develop and run a brand advocacy program

• Red flags to spot when testing influencer channels

• Advice for breaking into the B2B space

Hot Links myrevitalize.com Instagram: revitalize_energy TikTok: @revitalizeenergy Become a brand advocate at info@myrevitalize.com Kyle Guinness Connect with Kyle on LinkedIn

Kyle Guinness, CEO and Co-Founder of Revitalize Energy first came to Pittsburgh to study Marketing at Pitt. He didn’t expect to found a company selling energizing eye drops. After experiencing screen fatigue from his computer and graduating into the pandemic he went on a 3 year quest to develop and launch the industry’s first energizing eye drop designed to alleviate eye fatigue. Since launching in August of 2023, he has worked heavily on marketing and building his company’s DTC channel through organic, paid, and content strategies. He has since managed 4 and 5 figure monthly advertising budgets, built an email list of over 30,000 people, and launched Revitalize campus ambassador program in the hopes of turning Revitalize Energy into a household name.