#012 - Creating Aesthetic Social Media Content for Travel & Airbnb
- Mar 20
- 1 min read
What does it actually take to create scroll-stopping, high-converting content in the travel and short-term rental space? In this episode, I sit down with Heather Williamson, a digital marketing consultant specializing in aesthetic lifestyle video, to break down what’s working right now.
In this episode, Heather covers:
How she carved out a niche creating content for Airbnb, hotels, and travel brands
Why social media is now essential for bookings and brand growth
Proven best practices for creating polished, high-performing video content (on your PHONE!)
What most Airbnb hosts and travel brands are getting wrong
Hot Links
Email Heather at hw.marketingconsulting@gmail.com
Heather Williamson is the founder of HW Marketing & Consulting, where she helps brands tell—and sell—their story through creative, strategic content that drives real visibility and growth. With a Bachelor’s in Business Administration and an MBA from Fairmont State University, her background spans retail, tourism, and hospitality, including leading development for a local tourism commission. After recognizing a gap in data-driven, impactful social media marketing, she took the leap to launch her own business—filling her calendar within three months and building a brand rooted in results and connection.
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